When a buddy of mine asked me whether I thought the aforementioned was a good businesswoman, I had to think carefully.
I'm not a fan of the shows, have never quite understood them but I do understand the power of a strong brand.
Whatever you may think of Kris Kardashian one cannot deny that she is a pretty smart woman, she's taken advantage of their brand, knows what the media wants and has given it to them.
She's capitalised on her greatest assets...her kids...saw the opportunities and took advantage. There seems to be an insatiable appetite for all things Kardashian. I'm not a fan but understand that its the way of the world - that does not mean I condone the intense drive for media profiling but I do understand the business modelling. I cannot comment on their personal lives (as I do not watch the shows) though I know the Kardashian brand sells and is highly lucrative.
Lessons one can learn from Kris:
1. See an opportunity and take advantage of it - the appetite for reality TV for the Kardashians.
2. Know your strengths - in Kris' case her family, PR and brand image.
3. Understand your market - Kris clearly knows that there is a huge audience, willing to buy into the idea of her family and the glamour of their image.
www.rslmanagementservices.co.uk
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment